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Wednesday, August 28 • 2:30pm - 3:30pm
A Paid Advertising Approach to Youth Study Recruitment using Instagram, Snapchat and Facebook 

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Using social media for study recruitment is growing in popularity as an effective strategy in health research and evaluation to increase the reach and diversity of youth participants.  This presentation outlines a paid advertising approach using Instagram, Snapchat, and Facebook to reach and evaluate youth exposed to a statewide marijuana prevention campaign.


Jessica Neuwirth

Jess Neuwirth is the Colorado Department of Public Health and Environment’s Retail Marijuana Education and Youth Prevention Coordinator, working on marijuana policy education, local outreach and partnerships, and connecting the marijuana prevention program to positive youth development... Read More →

Kacy Crawford

Epidemiologist, Colorado Dept. of Public Health & Environment
Kacy Crawford is the an epidemiologist at the Colorado Department of Public Health and Environment (CDPHE) and is working to increase the dissemination and utilization of excessive alcohol use data to inform the selection and implementation of evidence-based strategies to decrease... Read More →

Tara Dunn

Colorado Department of Public Health and Environment
Tara Dunn is the Colorado Department of Public Health and Environment’s marijuana communications specialist where she manages and executes statewide marijuana communications efforts via multiple targeted campaigns. These include educational campaigns to raise awareness about the... Read More →
avatar for Kelsey Ford

Kelsey Ford

University of Colorado Anschutz Medical Campus
Kelsey graduated with a Bachelor of Science in Kinesiology from Miami University of Ohio, majoring in dietetics and clinical nutrition. She received her Master of Public Health degree at The Colorado School of Public Health (CSPH) with a concentration in Community and Behavioral Health... Read More →

Wednesday August 28, 2019 2:30pm - 3:30pm MDT
Quandary Peak 2